Lowe’s Cos. the home improvement giant, has unveiled an interactive virtual model, or ‘digital twin’ of two of its stores.

The company is leveraging technology from Nvidia to create photorealistic digital replicas of the stores to enable store employees to visualise and interact with nearly all of a store’s digital data.

“We’re thrilled to pioneer retail digital twins and elevate experiences for both our associates and customers,” said Seemantini Godbole, Lowe’s Executive VP, Chief Digital and Information Officer. “Through emerging technology, we are always imagining and testing ways to improve store operations and remove friction for our customers.”