The well-known childrenswear company is looking to grow its portfolio across Australia and Western Europe.
The latest move by the business is to expand into a wide selection of independent retailers across Sydney and Melbourne in April.
“In the last 12 months in particular, we have taken the time to really understand what it is that we are here to do, what is our purpose,” said Nathan Williams, CEO of Mamas and Papas. “I don’t look around at what other people are doing. It’s about what we need to do for our customers – and that actually has really taken us to the next level. A lot of people in the sector are one-item brands. What we’ve learned is that we’re not just a pushchair brand. Our own brand ranges across multiple categories: soft goods, furniture and clothing,” William added.
