Premiata continues its international expansion, choosing Istanbul as the new destination for its latest store, the third single-brand store ever for the Marche-based shoe company, but for some time now also for clothing and accessories.
The project, created in collaboration with the local company Beymen, stands out for the harmonious integration of contemporary design and elements that recall the rich cultural heritage of the Turkish city, a choice that fits into the brand’s vision of integrating into the cultural and architectural context of the cities in which it opens its stores, as well as exporting its style, explains a press release.
Every detail of the store, from the furniture to the lighting, has been designed to ensure a sensory journey that can engage and fascinate visitors. The boutique hosts the entire range of Premiata products, from footwear to clothing collections, offering a wide selection of items that embody the typical qualities of the brand of the Mazza family, shoemakers for five generations, who then moved from the production of classic leather shoes to the creation of sneakers with very particular graphics, which have become highly appreciated by celebrities from all over the world.
