The Italian-Cambodian Business Association (ICBA) is pleased to officially announce the launch of a new initiative called “Italy in Cambodia” – Everything Authentically Italian in Cambodia.
It is a non-for-profit program aiming to promote and celebrate Italian excellence and the 100% Made by Italy in Cambodia through an online platform. The initiative, which has received the endorsement of the Italian Embassy in Bangkok and the European Chamber of Commerce in Cambodia (Eurocham), wants to boost online shopping and digital consumption.
Says Luisa Gentile, Creator and Director of the program, “As a long-term Italian ex-pat, I have always been proud of the excellence of the Italians in the world and their ability to innovate without losing sight of tradition. With Italy in Cambodia, we will put our small but vibrant community of Italian professionals and entrepreneurs in Cambodia under the spotlight, albeit a “virtual” one. We will provide our online readers special promotions and deals to introduce the Italian lifestyle, food, culture, and products, help them to virtually meet and find Italian professionals and entrepreneurs who made Cambodia their home and, above all, make them discover and experience the true spirit of Italy in Cambodia. Our ultimate goal is to become the most trusted source online for everything genuinely Italian in the Kingdom of Wonder, addressing both the local community, international travelers, business investors, and anyone who loves Italy or wants to be connected with Italy while in Cambodia.”
