The Disney Store in Chicago has made way for a colourful – and massive- candy “department store.”
It’Sugar has opened an 11,400sq ft outpost on North Michigan Ave. (the “Magnificent Mile”) on a site that was recently vacated by Disney. Offering what it calls a “retail-tainment experience,” the colourful store combines curated shopping stations; eye-catching displays made of candy and oversized replicas of familiar characters, such as Toucan Sam.
In total, the store features more than two dozen candy stations housing nearly 400 different kinds of candy, with many exclusive flavours of familiar brands to allow for a more customised candy experience. Entire departments dedicated to such popular brands as M&M’s, Skittles, Starburst, Reese’s, OREO, Sour Patch Kids, Pez and more. The mix also includes global brands and quirky candy-themed gifts.
The new It’Sugar honours Chicago’s candy history – the area is home to a host of confectionary brands. Notable Chicago brands such as Nerds, Tootsie Roll, Wrigley’s Gum and Charms Blow Pops are highlighted. Customers can even buy a “Taste Of Chicago” sampler box.
“There is no better location to open a candy department store in Chicago, the candy capital of the world, than on the Magnificent Mile said Jeff Rubin, CEO and Founder of It’Sugar. “With the grandest assortment of confectionery treats and popular licensed merchandise, we are looking forward to bringing another sugar-filled emporium to Chicagoans. At It’Sugar, it is not only about taste, but also about attitude, and visitors experience playfulness as soon as they walk into one of our locations.”
