The specialty candy retailer will open a 20,355sq ft pop-up “candy department store” in New York City’s Times Square. The opening is planned for fall 2022.

The new candy emporium in Times Square will take over space on W. 42nd St. that formerly housed sporting goods retailer Modell’s. The store will combine It’Sugar’s signature larger-than-life in-store displays and immersive candy experiences with thousands of varieties of sweets and fun candy-themed gifts. Favourite candy brands will be brought to life with shop-in-shops and giant branded characters will be located throughout the space.

In April, It’Sugar opened an 11,400sq ft pop-up on Chicago’s Magnificent Mile, on a site that was recently vacated by Disney. It was followed by a 10,600-sq.-ft. foot pop-up in San Francisco’s Union Square. The company said its pop-up locations generally have lease terms ranging from 13 to 36 months.

It’Sugar also operates permanent locations, including a three-level, 22,000sq ft location at American Dream, the three million square feet mega-retail and entertainment centre in East Rutherford, New Jersey. The company is expected to open its first store in Canada in the fall, at the West Edmonton Mall in Alberta.

“At It’Sugar, we have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand licensed merchandise,” said Jeff Rubin, Founder and CEO, It’Sugar, which operates 100 locations. “We created an environment that connects with our consumers and fosters the greatest feeling of happiness with over-the-top displays and a fun and playful vibe. Times Square shares our energy and spirit and is the perfect location for our next massive candy department store.”