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IWC Schaffhausen Opens First India Boutique

The Swiss luxury watchmaker has opened its first-ever boutique in India, opting for the city of Mumbai to make its debut with long-standing Indian retail partner, Art of Time.

Located in Jio World Plaza, Mumbai’s new luxury shopping destination, the new IWC Schaffhausen Mumbai boutique spans 40sq m and retails the timepiece maker’s main watch collections, as well as exclusive boutique editions such as the Portugieser Perpetual Calendar and the Portugieser Chronograph.

“The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail and a growing appetite for exclusive experiences,” said Mehdi Rajan, Managing Director of IWC Schaffhausen for the Middle East, India and Africa. “The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai. Customers will have access to exclusive collections and will be able to fully immerse in the world of watchmaking in a luxurious environment.”

Designed as an intimate and welcoming experience, clients can immerse themselves in the world of watchmaking, in a relaxed space and enjoy private consultations to gain a deeper understanding of the brand’s horological details, and the heritage behind them.



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