The private homeware brand called Loom + Forge is the latest offering from J.C. Penney following the introduction of two other private home brands, Fieldcrest and Linden Street.
The home improvement sector proved to be a key player during lockdowns across the globe as people invested time and money into their personal spaces as they spent more time than ever at home.
Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of indoor and outdoor decor, bedding, bath, window coverings, and tabletop helps customers refresh their spaces with ease and purpose.
Michelle Wlazlo, Executive Vice President and Chief Merchant at J.C. Penney commented: “Following a big year of strategic investment in our home portfolio, we are excited to offer our customers even more choices to create a beautiful and comfortable home. As we continue to reaffirm our position as a leader in home, the new Loom + Forge collection brings inviting modern style to every space.”
