French luxury brand Jacquemus has taken its Cafe Fleurs pop-up concept to Seoul, after a successful stint in Paris this year.
Located in the South Korean capital’s trendy Seongsu neighbourhood, the 2,000sq ft space is all-over white with an eye-catching facade that mimics the Simon Porte Jacquemus-founded brand’s Le Bambimou bag.
Inside, visitors will find a café with eight drinks on the menu and a flower shop featuring white Lisianthus bouquets. Shoppers can also purchase bags and accessories from Jacquemus’ fall 2023 ‘Le Chouchou’ collection, a line that features cherries as a leitmotif.
Accessories include the La Pochette rond carré clutch in black, white, silver and cherry red, as well as a cherry necklace. The designer also launched a 232-page book titled Le Chouchou, which portrays the collection.
The brand announced the Cafe Fleurs Seoul opening via its Instagram account, accompanied by a photo gallery of images showcasing the location, with the caption: ‘Bonjour Séoul!’
