The Japanese mega-retailer Felna has engaged Landini Associates to partner in the complete reinvention of its grocery store format.
The first location, Felna Sawatari, has just opened, showing how the new design accentuates its product offering while enhancing its reputation for a warm customer welcome. The collaboration began in September 2020 and debuts this month.
In addition to the interior and graphic environment, it also delivers an evolved trading identity and external store branding solution. The redesign will be rolled out across Japan during the coming years.
“More market than supermarket,” the new design energises the retail environment, with Landini Associates delivering a modern yet honest appearance whilst emphasizing Felna’s fresh and refined offerings. The firm designed almost everything visible, including the identity evolution, master planning, interiors and all in-store graphic communications, from signage to ticketing to a new system of icons.
Ben Goss, Design Director for Graphics with Landini Associates said: “We’ve accentuated our design with instantly recognisable food icons, the best possible lighting, and a natural, comfortable presentation with prime visibility for Felna’s hero departments. Internal wayfinding and customer navigation eases the shopping process, with new department signage and directories creating an atmosphere of comfort, curated selections, and wide-open visibility to abundant freshness.”
