The premier Indian brand Jaquar has opened a new state-of-the-art showroom on Sheikh Zayed Road.
Renowned for its bathroom fittings and lighting solutions, Jaquar has over 60 years of experience in the industry and is popular for its customer-centric approach.
“We don’t believe in only making customers, we believe in making relations,” said Director and Promoter of the brand, Rajesh Mehra. “Once we have relations with the customer, then it is forever. Basically, the business is a by-product. We have customers who have been using our products project after project, house after house. They have shifted to newer, better and bigger places but they keep coming back to us.”
As a company, Jaquar believes in educating its customers and creating an experience for that. To do this, there are displays of products in the showroom. “It’s very important for them to know what they are getting from this product,” said Mehra. “That’s why you will see a lot of products have been put on live display so they can see the product. Seeing is believing and once you see the experience, I think it makes a lot of difference.”
