- Tiffany & Co., the global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship, and creative excellence has launched its first-ever online flagship store in China on JD.com. JD.com becomes Tiffany & Co.’s first online retail partner in China.
- Chinese consumers will be able to access nearly 1,000 items from Tiffany & Co., including jewelry, diamond rings, home products, and perfume.
- Tiffany & Co. will also launch items exclusive to JD, including Return to Tiffany™ Lovestruck Pendant and Time for Speed Race Car Clock. To celebrate the coming Valentine’s Day, Tiffany & Co. will also bring its Tiffany Lock bracelet, 18k Rose Gold ring, earrings and necklace to JD with exclusive packaging and all products in 12-month installments at 0% interest.
- “We are thrilled to partner with Tiffany & Co. to bring its world-class luxury collection to our over 588 million active users in China,” said Kevin Jiang, President of International Brands, JD Fashion Business Group. “JD’s intelligent supply chain solutions, internationally-recognized logistics and fulfillment capabilities, authentic brand awareness, and customer service guarantee provide a quality luxury shopping experience for our customers and an optimal business environment for our partners. We look forward to building upon this collaboration and working with Tiffany & Co. to further diversify our offerings and bring the brand’s creative and extraordinary designs to more Chinese consumers.”
Background:
- At a time when China is on track to become the world’s largest luxury market by 2025, internationally recognized brands are increasingly turning to JD.com for its world-class supply chain and logistics capabilities, commitment to authenticity, and unrivaled customer service.
- Tiffany & Co. joins a growing list of luxury brands that have already launched on JD’s platform, including Louis Vuitton, Dior, Bvlgari, Fendi, Celine, Loewe, Givenchy, Berluti, and Rimowa.
- Tiffany & Co. opened its first retail location in China in 2001. Since then, the luxury jeweler has expanded to nearly 50 physical stores across the country. The launch of Tiffany & Co. on JD.com not only provides JD’s customers with a more expansive luxury shopping experience but also facilitates Tiffany’s digital transformation and business expansion in China.
