The business group, which operates under JD.com and focuses on lower tier markets, has opened its very first store for baby and maternal products.
Located in the capital of the Sichuan province, Chengdu, the new store boasts a number of product categories including infant powder, nutritional supplements, diapers, washing and care products, apparel and toys.
Alongside the traditional products that the store houses, the location also boasts a designated support area for the purchase of cross-border products, pet products. etc. making a trip to the store more of an experience. Also intending to heighten the customer experience is a WeChat mini programme, where customers can purchase items online and have them rapidly delivered to their homes in as little as 30 minutes.
Hongjie Shao, General Manager of the Operations Centre within Jingxi, commented: “This is a new program for Jingxi, aiming to provide cost-effective products and high-quality service and experience for pregnant mothers and children from new born babies up to 12 years old. In the future, we will bring JD Service + to the store, and connect membership systems with other Jingxi stores, providing more diverse services for customers.”
