JD, the Chinese e-commerce giant has launched a strategic partnership with the video sharing and live-streaming platform Kuaishou. The partnership will focus on the supply chain and allow users to purchase products provided by JD without leaving the app and enjoy fast delivery.
The two businesses are launching their first large-scale promotional event on the platform today, as celebrities and more than one hundred well-known Kuaishou KOLs conduct promotions via livesteams.
