JD.com has launched the “JD MALL” brand, the upgraded version of its E-Space omni-channel retail experience store.
The new shopping destination will first debut in Xi’an, China on 30 September. With an area of 42,000sq m across five floors, JD MALL in Xi’an offers an immersive omni-channel shopping experience to consumers through 200,000 items from over 150 domestic and international brands.
Consumers are able to place orders through the official WeChat Mini Program by scanning QR codes on each of the items, and JD will handle the last-mile delivery to their doorsteps through the company’s strong logistics infrastructure.
As JD’s integrated consumption shopping centre, one of JD MALL’s differentiations is the immersive experience. The Mall will have 11 themed experience zones and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, massage etc, making it a multi-scenario and fun space for customers.
In the first half of this year, transaction volume of JD’s E-Space in Chongqing increased 105 per cent YOY, while the transaction volume of the opening day of the same type of store in Hefei, Anhui province reached RMB 166 million yuan, and the traffic for both online and offline was over 1.2 million.
