JD opened the first Shenzhen branch of its omni-channel fresh product supermarket – Seven Fresh – today.
The supermarket is located in Wankeli, a property developed by Vanke, the giant real estate developer in China, in the Shenzhen’s central Futian district. It covers an area of 1,983sq m and provides a variety of fresh food including fruits, vegetables, meat, eggs and seafood.
Consumers can not only buy imported produce like durian from Thailand and Boston lobster, but also local fruits from Guangdong province, including lychee, guava and pomelo. The store provides shoppers with 26 kinds of ready-to-cook products, including pre-washed vegetables, soup ingredients and seasoned meat.
“We come to Shenzhen market with the help of JD’s omni-channel and supply chain capabilities. We believe that SEVEN FRESH can provide local residents with a more comfortable, convenient and better quality fresh food service, as well as an omni-channel choice,” said Duan Lixia, who is in charge of Southern China business of SEVEN FRESH Supermarket.
