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JD Partners with TJ Sports

The partnership will allow and leading Chinese E-Sports Operating Company, TJ Sports to jointly explore the ‘e-commerce and e-sports’ model.

Founded by Tencent Interactive Entertainment and Riot Games, TJ Sports focuses on making League of Legends E-Sports, the most professional, influential and commercially valuable e-sport in China. The partnership will see JD become an official partner of the League of Legends Mid-Season Invitational 2021 in China.

JD’s heavy influence as a leading e-commerce company in China along with its strong marketing capabilities will bring more innovation to the e-sports industry. Partnering with the e-sports industry will also help JD attract more young customers that carry significant consumption power.

According to the 2021 China E-Sports Industry Report released by iResearch, the e-sports market is expected to reach RMB 55.3bn yuan in 2021. JD is e-sports players’ first-stop to buy gaming products, and the platform’s customer insights support brands to develop more products that better meet customer demand.

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