The brand has commented that the loss of revenue can be partly attributed to weak footfall.
Despite JD Sports Executive Chairman Peter Cowgill remaining positive and encouraged by the performance in store since they reopened, the company has still reported that pre-tax profits for the half –year to August 1 have taken a steep decline of 68 per cent year-on-year to £41.5M.
JD Sports has seen a considerable amount of its customers move online and has retained significant sales however the additional online costs still effected profits.
Cowgill commented: “Retail footfall remains comparatively weak and the recent strengthening of measures in many countries and the subsequent temporary closure of some stores reminds us that Covid-19 remains an ongoing challenge. Ultimately, given the unique circumstances of this trading period, we are reassured by the strength of the JD brand as demonstrated by the retention of more than 90 per cent of the total revenues.”
