It has been revealed that JD Sports is to upsize at the Bullring & Grand Central in a move that will more than double its current floorspace.
The company has had a presence at the Bullring for the past 19 years but it is now moving to a new 27,500sq ft store on the lower level. When it opens in 2023 it will create more than 40 new jobs at Bullring & Grand Central.
Toby Tait, Director Asset Management at Hammerson, said: “JD Sports more than doubling the size of its store is a clear indication of the confidence brands have in Bullring as Birmingham’s premier retail and leisure destination. The work we do to drive customer engagement through events, pop-ups and collaborations gives brands confidence to continue to invest in this key national destination, maintaining and growing our relevance as customer habits change.”
James Air, Head of Group Acquisitions at JD, added: “We have always been really pleased with how much our customers love JD in Birmingham. I have no doubt that our new Bullring store will be one of the very best regional flagships in the country. Many thanks to Hammerson and the Bullring team for working with us on this exciting project.”
