In cooperation with Boulevard Du Luxe, a subsidiary of Lagardère, and Mangrove Resort World, JD Worldwide Pavilion of Imported Products (JDPIP) opened in the Sanya, Hainan province.
The pavilion, which combines products from both general trade and cross-border e-commerce, brings quality imported goods to consumers at a discounted price. The JDPIP is divided into a display area and a prestige discount area. The display area showcases JD’s own cross-border goods, which can be ordered online by scanning the QR code; the prestige discount area features discounted luxury goods offered by Boulevard Du Luxe.
The project also embeds the experience of shopping in a hotel room. Each guest room in Mangrove Resort World contains a list of popular products imported by JD Worldwide, where guests can shop online or offline. For example, at the “chic lady” themed Queen Palm Mangrove Resort World in Sanya, the JDPIP introduces toiletries by “Laundry House” for women to try out.
By lowering the purchase threshold for duty-free goods, the JDPIP will attract both tourists and locals. Meanwhile, the cooperation between JD and Lagardère has brought into play the advantages of each other’s supply chain resources and marketing resources, in order to combine cross-border and general trade in one.