Colombian designer Jessi Caballero officially opens the doors of her second own store in the country, with an area of about 50 square meters in the Oviedo shopping center in Medellín.
Jessi Caballero is one of the fastest growing fashion brands in the local market. Its sandals with narrow straps, strong colors and large bows have made it famous since 2019. Recently, the brand presented a new line of mini bags and fashion sneakers.
In the designer’s new store, the brands of entrepreneurs and young brands such as Cuaret and Polvo Bronce, to name a few, are marketed.
In addition to the new store, Caballero has a flagship store in Cúcuta and a shared showroom with other local brands in the city of Medellín, as well as a presence in the main concept stores in the country.
The Colombian online boutique is to date the main marketing channel, with national and international coverage.
