JFKIAT, the operator of Terminal 4 at John F. Kennedy International Airport, has launched a Selfie Station, an experiential pop-up activation conceived in collaboration with local Harlem and Brooklyn-based entrepreneurs.
The activation features original brands Project 96, Bag Shop NYC, and Against Medical Advice, and their unique perspective of New York while incorporating elements of their own brand identities. The Selfie Station is located at Gate B27 and will be available through 29 April.
“As part of our commitment to engaging local communities, we are thrilled to launch a new installation that not only offers our customers an exciting activity to experience during their travels, but also raises awareness of several fantastic businesses in New York City,” said Ed Midgley, VP of Customer Experience and Commercial at JFKIAT. “We hope all of our customers traveling through the terminal will stop by, snap selfies, and check out our partnering businesses.”
“The installation is a celebration of the human experience, which is a vivid representation of the human-centric brand that is Project 96,” said Peter Johnson, Project Fulfiller and Owner of Project 96, a fashion brand aiming to achieve a balance between traditional and modern ways of living. “Our booth design is intended to mirror a cross-cultural space that allows people to break down feelings of displacement, whether they call New York home, or they’re many miles away from home.”
