The brand has opened the doors to its relocated 2,150sq ft store at 145 King’s Road in London.
The newly opened store intends to bring an immersive boutique shopping experience for customers to browse and shop its womenswear ready-to-wear and accessories collection. The store includes details such as a gold leaf ceiling by Cas Pollen, bespoke furniture by Anna Unwin, hoardings by Rosie McGuinness and floral creations by Bruton-based Lunaria.
The store also boasts an inviting frontage, with an open view into the store and space for window installations. Furthermore, three rooms showcase the brand’s collections whilst a spacious fitting room lounge is the perfect location for customers to try on items.
The brand said in a statement: “Our new store design focuses on craftsmanship, natural materials and British made. We are collaborating with local, small-business artisan markets and creators to ensure our boutique environment is unique and showcases local talent. Inhabiting the space, rather than shopfitting, brings a relaxed environment and space to try on in our large fitting room lounge and is respectful of the architectural features of the building.”
