Earlier this week Macy’s launched JLo Beauty with the brand’s assortment of skincare, beauty and bodycare products, inspiring all women to be their everyday superstar.
JLo Beauty products feature luxurious, high-performing formulas with immediately visible and long-lasting results with prices ranging from $15 to $105. The full assortment including fan favourites like That JLo Glow Serum, Firm + Flaunt Targeted Booty Balm and more are available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.
“We are excited to launch JLo Beauty at Macy’s and bring Jennifer Lopez’s luxurious but accessible skincare to our customers. Jennifer is an icon and her brand continues to empower women to celebrate the skin they’re in, no matter their age,” said Nicolette Bosco, VP of Beauty at Macy’s. “Adding Jennifer’s range of products for glowing skin strengthens our assortment in these categories and gives customers more ways to own their style.”
JLo Beauty takes a fresh, modern and sexy approach to beauty, inspired by the beauty secrets of multihyphenate Jennifer Lopez. As a brand committed to delivering confidence and undimmable beauty that only gets better with age, JLo Beauty is grounded in science and backed by years of research and product development. The “JLo Glow” has become a hallmark of beauty and culture and is delivered through the brand’s performance-driven products.
