Scented British lifestyle brand Jo Malone London announced its partnership with Southeast Asia’s e-commerce platform Lazada, launching the first region-wide Jo Malone London flagship stores on LazMall.

Housed on the LazMall Prestige portal, the Jo Malone London Super Brand Opening will be launched on 14 October in Indonesia and Thailand; 15 October in Malaysia and Singapore; and 27 October in the Philippines. Besides their signature line-up of fragrant lifestyle products such as English Pear & Freesia and Peony & Blush Suede, consumers can be fully immersed in the unique Jo Malone London brand story and learn more about their favourite fragrance families.

This collaboration will enable Jo Malone London to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores, for new and existing fans of the brand through LazMall.

Besides integrating and making their iconic Scent Finder, Scent Pairing and Art of Gifting services available on the LazMall flagship store, interactive livestream programmes on LazLive will also be curated for shoppers to learn more about the brand’s Cologne, Home and Bath & Body products.

Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific said: “As shoppers increasingly turn to trusted e-commerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia. We are excited to bring to life the luxury experience to online customers leveraging Scent Finder, Scent Pairing rooted in our scent authority; not to mention the Art of Gifting which is true and unique to the brand.”