The new store is situated in Aspen, Colorado whilst his other stores are located in Melrose, Los Angeles, the Design District of Miami and SoHo, New York City.
The new 974sq ft boutique is situated at East Cooper Avenue, and although it seems that this location is a bit of a departure for the Los Angeles-based band, Elliott confirmed that when looking at where to take the brand and where customers congregate, that Aspen is a unique opportunity to gain access to a real luxury customer.
Elliott said: “This store is important because of its location. It’s in a highly visible area of a town that has a true luxury network. The byproduct is that we’ll have the ability to tell stories with new and exclusive products that are directly influenced by the climate and unique surroundings that can only be found in Aspen.”
The space is smaller than the brand’s three other locations, however it has been confirmed that the store will be edited but will still include men’s and women’s collections, artisanal leather pieces, Japanese denim, LA-made sportswear, a complete Italian-made footwear programme and Italian tailoring pieces.
