Hammerson has announced that John Lewis has launched a new experiential store featuring its ANYDAY range at its flagship destination, Highcross, Leicester.
Designed in-house by John Lewis, ANYDAY boasts homewares, technology and clothing, all competitively priced for a broader customer base, particularly a younger demographic. The collection is on average 20 per cent lower than John Lewis’ current own brand items, whilst maintaining the quality and style it is synonymous for.
Customers will be able to get a feel for the ANYDAY collection before making a purchase within the nearby John Lewis store, a few metres away. This is only the third showroom for ANYDAY and comes after John Lewis expanded the range to include menswear, womenswear and childrenswear following an initial launch in April featuring home, technology and nursey essentials.
Harry Badham, Chief Development and Asset Repositioning Officer, Hammerson said: “As an anchor brand at Highcross, we’re excited to be working in partnership with John Lewis to engage with a new customer base through ANYDAY. This new store is just the type of experience that will resonate with shoppers, particularly our younger customers and students arriving for the new term. This is a key part of the mall, and ANYDAY will enliven it further, creating a new vibrancy for our flagship.”
