Home design, style studios and a beauty concierge service are among the new range of services and experiences that John Lewis Edinburgh store.
Following a £24M investment, the brand has overhauled and reconfigured the entire 160,000sq ft shop and will now offer a variety of exciting new additions. John Lewis says the opening of the St James Quarter alongside its own multi-million pound investment will provide a major boost to the city’s business and will create excitement among shoppers, while offering a safe environment in which to shop.
The finalised refurbishment will boast a variety of new features and services, including: The world of Design, a drop-in service where home stylists will offer free 15 minute appointments to help customers with a home makeover. The Beauty Society, a free beauty concierge-style service where customers can seek advice across the full range of brands and products.
Style Studios will offer one to one personal styling appointments, John Lewis Opticians will offer expert advice and a collection of more than 500 glasses to choose from in store. The department store will also offer shops within the shop, such as Edinburgh Gin, Hotel Chocolat, Neom, Kurt Geirger, and Coach all offering products which are exclusive to John Lewis. Finally, the womenswear, menswear, beauty and women’s accessories departments will all increase in size offering a much wider collection of brands.
Barry Blamire, Head of Branch for John Lewis Edinburgh, commented: “We want to give shoppers more reasons than ever to come to the shop and the city centre, while knowing then can do so safely. The new look store will be designed to not only offer a superb selection of products, but provide outstanding experiences and inspiration for customers, which give a sense of occasion when they visit.”
