The retailer has announced plans to add more than 100 fashion brands to its offering over the next 12 months.
The plans outlined that the British retailer intended to add 40 of these new brands in the coming six months, as an incentive to attract a more diverse range of customer. The retailer will be adding plus-size lingerie brand Oola and inclusive menswear brands, Raging Bull and Spoke London.
Other brands joining the John Lewis line up include Crew Clothing, Dorina Lingerie and Lands’ End as well as Knowledge Cotton Apparel, Dedicated and Lefrik which all have a particular focus on sustainability.
John Lewis Executive Director, Pippa Wicks, commented: “We’ve offered customers the option to buy larger branded home products directly from suppliers via johnlewis.com for a number of years and we’re now expanding this into fashion, providing customers with even greater choice. In the future, we plan to bring on board and expand many more of our fashion brands, giving customers even more of what they love.”
