JD.com is the first e-commerce platform in China to partner with the luxury shoes and boots brand.
To celebrate the launch of the e-commerce flagship and the brand’s 75th anniversary, the brand has launched the William New Standard, which is the new iteration of the classic William double-buckle to JD’s customers. In addition to this newly-imagined shoe, the brand will also offer the lightweight sole series, casual shoes and accessories.
JD offers a zero tolerance for counterfeit goods which is in line with the spirit of luxury brands and also adds to JD.com’s popularity with luxury brands.
Kevin Jiang, President of International Business, JD Fashion and Lifestyle, commented: “For a luxury brand like John Lobb, which has a long history and attaches great importance to the protection of brand values and customer experience, the selection of e-commerce platforms is even more stringent.”
