The iconic Japanese beef bowl chain concept restaurant will be expanded across the Philippines market.
Yoshinoya is a modern take on traditional Japanese rice bowls made with fresh ingredients and provides signature dishes such as Gyudon Beef Bowl, Sweet Chili Shrimp and Teriyaki Chicken. Jollibee and Yoshinoya have formed a 50-50 joint venture which will become the franchisee for the Yoshinoya brand in the Philippines. Currently, Yoshinoya operates three restaurants in the country and the joint venture will see the opening of 50 additional Yoshinoya outlets across the country.
Yasutaka Kawamura, President and Chief Executive Officer of Yoshinoya Holdings, commented: “Jollibee will certainly have a significant positive impact on Yoshinoya’s business in the country, with its extensive consumer knowledge, operational focus, and presence in the Philippines.
“This partnership presents us a great opportunity to increase the potential growth of Yoshinoya in the Philippines.”
