French footwear brand Jonak has entered Asia for the first time, debuting with a Hong Kong store in K11 Musea, Tsim Sha Tsui.
The move marks a significant leap for the brand, which has captivated fashion lovers across Europe with its quintessential Parisian styles.
Founded in 1964 by Marcel and Josette Nakam in Paris, Jonak’s roots in superior craftsmanship, timeless elegance and accessible luxury garnered a loyal following over the decades. Under the stewardship of Joseph Nakam, Jonak’s growth trajectory soared, now with over 100 points of sale mostly concentrated in European cities.
The brand’s Hong Kong foray, in partnership with Rue Madame Fashion Group (RMFG), signifies a strategic move to tap into the Asian market. Third-generation entrepreneurs Lisa and Marcel Nakam expressed enthusiasm about the brand’s expansion into Hong Kong, citing the city’s status as a burgeoning fashion hub and gateway to Asia.
The new Jonak store at K11 Musea mirrors the brand’s Parisian heritage, offering a welcoming environment crafted with oak wood, metal accents and natural stone. The interior ambiance, accentuated by greenery, photographs and books, aims to evoke a sense of Parisian lifestyle and create a personalised shopping experience for customers.
