The C-beauty brand Joocyee has unveiled its first-ever retail locations in China after previously only being available online.
Founded in 2019 by the Chinese beauty giant Joy Group, Joocyee was initially only available online but it now has retail locations in Changsha and Chongqing. It offers a range of makeup products, including eyeshadow palettes, lipsticks, highlighters, blush and cream concealers.
The boutiques feature interiors adorned in soft pink tones, creating a minimalist and modern ambience that reflects the label’s signature aesthetic.
Looking ahead, the company plans to expand its retail footprint further globally. “We can’t wait for beauty enthusiasts to experience our quality and design in person,” said the company in a statement.
