The British retailer has recorded a strong year-on-year e-commerce growth of 35 per cent which has meant that the brand has performed better than expected.
The Group remains positive despite more lockdowns across the UK. Following the significant growth in the brands e-commerce performance that has accounted for 70 per cent of the Group’s retail sales. The Group’s store performance is also ahead of expectations, with sales since re-opening in July down just 18 per cent year on year.
In line with the latest UK Government restrictions on non-essential retail, the Group’s retail stores in England are now closed during the four-week national lockdown until 2nd December 2020. The Group currently anticipates that its stores in Wales will re-open on 9 November 2020 following a two-week lockdown. Joules stores across Scotland and Northern Ireland remain open.
Nick Jones, CEO of Joules, commented: “Joules has continued to trade well with sales in the financial year to date ahead of the Board’s expectations. We have seen strong growth in our customer base during recent months, benefiting from our focus on digital marketing, the attractive locations of our stores and the increasingly broad customer offer through our Friends of Joules digital marketplace.”
