Shaftesbury Capital has announced the signing of July, a brand-new Alsace-inspired dining concept, in the leading Central London neighbourhood, Fitzrovia. The restaurant will open at 10 Charlotte Street next year.
The restaurant and wine bar has been created by Food Writer Solynka Dumas and Co-Founder Julian Oschmann. July evolved from their shared love of entertaining and began with private supper clubs for friends while living in Berlin, shortly after the lifting of lockdown restrictions. As a neighbourhood restaurant, July will work with small growers and producers, offering seasonal, ingredient-led dining in the heart of Fitzrovia. Located adjacent to Sicilian eatery Norma, the 1,021sq ft unit will host up to 44 covers, introducing a uniquely Franco-Germanic menu to the vibrant Central London neighbourhood.
Operating as an all-day venue, July will serve pastries and coffee in the morning, moving into a concise lunchtime offer, and a more relaxed evening menu. The kitchen is to be headed up by Holly Hayes, former Sous Chef of the hugely popular 40 Maltby Street in Bermondsey. The menu has been conceived to reflect family dining in Alsace – a region in France that borders Germany and Switzerland – with dishes ranging from comforting stews at lunchtime to an array of small and large plates for dinner and featuring a signature sharing-style Whole Roast Fosse Meadows Chicken with homemade mayonnaise. A variety of low-intervention wines from small producers across Europe will lead the drinks menu.
Solynka Dumas and Julian Oschmann, Co-Owners of July, said: “July is a real passion-project for us, born out of a shared love for entertaining and using hospitality to create connections and long-lasting memories. Though we came together in Berlin, the dining scene in London is where we want to be, and where July can really thrive. It’s amazing to be part of the Fitzrovia neighbourhood, surrounded by so many like-minded restaurateurs and a customer group that will definitely relate with what we are trying to build here.”
