Headquartered in Dubai, UAE, Jumeirah Group has partnered with identity verification company Incode Technologies to enhance the customer journey.
Jumeirah will utilise Incode’s digital and biometric technology to customise the guest journey on and off property.
Key features of the partnership include an automated identity verification engine to validate the identity of a guest and connect the individual with a Jumeirah One account. Guests can verify their identity themselves at their convenience. In addition, a digital profile of each guest is created from existing IDs and payment sources, guests can then use their faces to manage their respective journeys. This includes making a reservation, accessing a digital key, and ordering amenities and room service. Finally, using biometrics, guests can pay for any services at their respective property without the need for a physical payment card.
Pedro Deakin, SVP of Brand and Design at Jumeirah Group, said: “Time is precious for our guests and so we constantly look at ways in which to make their experience as seamless as possible so they can maximise their time with loved ones. With our new partnership with Incode, we will leverage the system’s personal recognition capabilities and connectivity so that our in-house systems can intuitively tailor the guest experience based on purchasing behaviour and stored personal preferences, building trust and strengthening connections.”
