Luxury hospitality company Jumeirah Group is to launch 13 new or enhanced bars and restaurants on its beachfront properties within two months.
Despite the negative effect of coronavirus on the industry last year, Dubai retains its reputation as the region’s glitzy food and beverage (F&B) haven, with operators wanting to remain relevant in a competitive environment. This means they have to revamp their offerings periodically.
Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding, revealed last week that it will significantly expand its culinary offering with 13 new and re-imagined concepts opening across its beachfront properties.
“The great thing about Dubai is that it is a culinary mecca. We’ve got some of the world’s greatest here in a very competitive framework and the differentiator among them is the experience… it’s so much more than a plate of food,” Nicola Walsh, Senior Director of F&B Marketing, Jumeirah Group, told Arabian Business.
