The company will leverage IQ Connect, the industry’s first complete location-based loyalty solution launched by Coniq in November 2020.
The Parque das Nações was developed to create a vibrant new district of modern Lisbon, combining residential, commercialism and tourism. It is one of the most famous tourist destinations in Portugal, with tens of thousands of tourists visiting local attractions every year.
The Junta de Freguesia de Parque das Nações will be the first organisation in Portugal to use the “power” of location data to identify and communicate with customers throughout the entire shopping journey by sending highly personalised, multi-channel communications before, during and after they visit retailers participating in this unique customer loyalty program.
By creating geofences to anonymously identify the location of customers, which automatically triggers push notifications, residents and tourists of Parque das Nações will receive personalised incentives to encourage them to visit local stores. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning points for future rewards.
“We are investing in new digital technologies that will boost the local economy,” said Mário Patrício, President, Junta de Freguesia do Parque das Nações. “We chose Coniq because the company has developed an innovative location based customer engagement and loyalty solution that enables us to effectively support retailers, residents and tourists in the Parque das Nações.”
