As part of JYSK’s plans to expand in the UK, the largest Danish retailer, operating globally, will be opening its first Telford store on 2 June 2022 at Unit NQ1, Northern Quarter, Telford Shopping Centre.

The new store will be managed by Stephen Ambrose and boasts 1,200sq m of floor space in the latest JYSK store concept layout. JYSK will bring affordable Scandi-chic homeware to Telford, in addition to 10 jobs being created by the Danish brand.

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. JYSK is well known for high quality, on trend products for the home, from the bedroom to the garden. The brand has earnt a worldwide reputation of expertise and knowledge in sleeping culture and specialises in sleeping products created by experts, from mattresses, duvets, and pillows to bedframes and bases. To celebrate the launch, JYSK is thrilled to offer all customers up to 70 per cent off hundreds of products for the duration of the opening week in the Telford store as well as additional great offers online and in all stores across the country.

“We are so pleased to be bringing JYSK (pronounced YOOSK) to Telford this June and for local shoppers to explore our huge collection of affordable Scandi homeware and garden furniture,” says Jenny Johnston, JYSK Sales and Marketing Manager, UK & Ireland. She continues: “The Telford Shopping Centre store will mean that local shoppers can access our brilliant same-day click and collect service as well as enjoying our exclusive in-store lines. JYSK prides itself on its in-store visual merchandising and Telford is no different, so we’re really looking forward to the locals of Telford and surrounding areas experiencing it themselves.”