The Scandinavian home furnishing brand, franchised by Ali Abdulwahab Al Mutawa Commercial Company (AAW), has announced the opening of its fourth store in Kuwait.
The fourth store is located at the newly-opened Assima Mall, a major retail destination in Kuwait City, developed by Al Salhia Real Estate Company. To commemorate the store opening, JYSK boasted a four-day in-store campaign which included exclusive promotions and on-air competitions and giveaways.
AAW Senior Deputy CEO, Khalid Al Mutawa, said: “Today, we are unveiling the brand’s fourth store at Assima Mall, the retail component of one of Kuwait’s largest mixed-use developments in the heart of Kuwait City. During a short time, JYSK demonstrated its commitment to delivering a superior customer service and experience. We are thrilled to open our new JYSK store at Assima Mall and look forward to welcoming both new and returning customers.”
The group launched its first store in Kuwait and the Middle East in Al Dajeej area, followed by a second one in Shuwaikh area and a third in The Avenues.
