Joined by singer-songwriter, Jay Fung, the event themed “A new vision for sound” additionally announces the brand’s newest soundbar for home cinema aficionados, the Beosound Theatre.

With the unveiling of this latest new store, Bang & Olufsen has expanded its initiative to connect with the young and rising generation through a bolder and more expressive look. Featuring dynamic colours such as yellow the façade renewed with Danish beach inspired slate stone finishes, the new store also features a storefront that has a series of floating displays of the Beoplay A9 speakers.

“In this digital age, we are bombarded with noise at every turn and the technology that promises to bring people closer together has instead left us disconnected. In response to this, our new experiential store provides us with a platform to flaunt a reinvigorated Bang & Olufsen to our Hong Kong audience, but it especially lets us present an artisanal experience in our store where sound is meant to be seen, felt and heard,” said Arnaud De Schuytter, President of Bang & Olufsen Asia Pacific.