Lojel, the boutique luggage brand has opened an immersive pop-up store in K11 Musea today which focuses on the staycations concept.
The new unit features the opportunity for visitors to customise a limited-edition Voja suitcase as well as an augmented reality experience exploring the future of how travel could evolve in the wake of the coronavirus.
Dubbed “The Art of Staycation”, the store has been created to offer travel solutions for a staycation in Hong Kong, selling hand-carried luggage as well as backpacks and travel accessories.
Guests can create their case from any pair of colours using an in-store tablet before seeing it assembled in person. The final purchases at the pop-up can be delivered to customers’ doorsteps at no charge.
