The Dubai-based label Karen Wazen Eyewear has launched with Egyptian retailer, Baraka Group, making them the eyewear brand’s first and exclusive retail partner in Egypt.
The eponymous eyewear brand which was founded in 2018 by international digital influencer, Karen Wazen, is a direct reflection of her fashion philosophy and a natural extension of her contemporary style. Karen Wazen Eyewear’s best-selling styles–the circular Retro XLs, cat-eye Glamorous to the rectangular Harper–include a variety of silhouettes, from classic shapes to coloured tints to suit everyone’s personal style and face shape, while capturing the essence of Karen’s adventurous approach to fashion.
Karen Wazen shares, “Since launching the label over 2 years ago, it has been so fulfilling to work with retail partners from across the globe who share our mutual commitment to broaden our audience internationally. And as we launch with Baraka Retail Group as our exclusive partner in the country, we could not be more excited to continue strengthening our engagement with the Egyptian community.”
This collaboration represents, not only a major milestone for Baraka Retail Group, but also a significant step forward in the Middle Eastern retail scene. Karen Wazen Eyewear is available across Baraka and C&Co stores across Egypt starting March 2021.
