Set to launch this Friday, the move comes as Karl Largerfeld commits to develop into a global brand.
The new underwear offering comprises of two styles for women – lacy black materials are used in bras, bralettes, bodies, a singlet and a selection of underwear including high-rise, thongs and briefs. Meanwhile, a second relaxed offering includes underwear, bras, premium sweatpants and singlets adorned with a Karl Lagerfeld logo elastic band.
For men, the collection will feature boxers, boxer-briefs and trunks in white, black or grey and are again, finished with distinct Karl Lagerfeld logo elastic waistbands.
“As our brand continues to innovate its dynamic collections, we are excited to launch this high-potential category. With underwear, we can further share Karl Lagerfeld’s iconic aesthetic in a fresh new way – and connect with new customers,” commented Pieo Paolo Righi – Chief Executive Officer at Karl Lagerfeld.
The collection will be available on Karl Lagerfeld’s online platform as well as Zalando from November 13 and the collections will then be available at stores from January 2021.
