Karl’s Fishing & Outdoors, a fishing and outdoor retail and e-commerce brand, this week announced the opening of its second brick-and-mortar outpost located at Mall of America, Bloomington, MN. Karl’s has deep roots as a digital platform, created for both seasoned and beginner anglers, and this foray marks a milestone in their growth and expansion of a unique retail experience for their customers.
Located in Mall of America, one of the United States most iconic retail, experiential and dining outlets, Karl’s Fishing & Outdoors is a 2,000-square-foot storefront that combines retail with a customer focused hands-on approach. The interactive store features best-in-class products from fishing and outdoor brands, including brands from parent company Catch Co.’s portfolio. Following the successful launch of the first Karl’s Fishing & Outdoor store in Fort Worth, the new store will host fishing meetups, seminars, philanthropic events and entertainment.
“As a Minneapolis native, I grew up visiting Mall of America. To be opening a store here is sort of a dream come true for me,” said Ross Gordon, Founder and CEO of Catch Co., Karl’s Fishing & Outdoors parent company. “I grew up fishing in this area and know how many anglers, both young and old, are here. My wish is for more local Minnesotans to be able to experience our products up close and find a product they love, which is the most exciting part of our expansion.”
The store design features interactive, tech-enabled experiences that demonstrate how products are used to catch fish, such as interactive displays that let you touch and feel baits and see how they act underwater. Shoppers can choose from a variety of leading brands like Mystery Tackle Box, The Googan Squad, BioSpawn, 10,000 Fish, Postfly, HUK, Shimano, Daiwa, Lew’s, BOTE, Hydroflask, Duke Cannon, and others. Products include rods, reels, tackle, kits, tools, fly fishing gear, kayaks, apparel and outdoor lifestyle items.
“The Karl’s Fishing & Outdoors flagship store brings fishing to the biggest stage in retail at Mall of America,” said Teeg Stouffer, Director of Retail Experience, Catch Co. “We’re doing it in a unique and interesting way, creating an intimidation-free shopping experience for those who are new to fishing and outdoor activities, and a fun, engaging place for people who already love to fish.”
