The Japanese lifestyle brand has officially launched its new retail concept at 45 South John Street within Liverpool ONE.
Taking 1,500 sq ft, the Kenji concept seamlessly incorporates retail, leisure and hospitality into a mini arcade format, and features the first-ever Kenji claw machines. The store also houses Kenji’s high-quality collection of homewares, stationery, gifts, food and accessories, all influenced by Japanese minimalism and elegant simplicity.
While providing a seamless brand experience, the new Liverpool ONE store also supports community engagement with a dedicated ‘makers section’ for local creatives and small businesses to market their products on a rotating two-week schedule.
Alison Clegg, Director, Asset Management, Grosvenor Europe, commented on the store opening: “More than ever before, it is important for retail be forward-thinking and experience-led. We recognised these elements in Kenji’s new concept store, and we’re pleased that Liverpool ONE is the first to host the retailer’s new immersive format. Kenji’s launch adds to the consistent growth of Liverpool ONE as a destination of choice for brands.”
