HomeNewsInternational NewsKering Launches New Eyewear Collection with Chloé

Kering Launches New Eyewear Collection with Chloé

Since launching their global partnership in June, the pair has now introduced their new Spring Summer 2021 collection.

Chloé was founded by Gaby Aghion in 1952 and the brand continues to stand for the six values: femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace. The brand announced a partnership with Kering Eyewear earlier this year, with Kering Eyewear self-proclaimed as the one and only luxury Eyewear Company.

A part of Kering Group, Kering Eyewear will offer Chloé their strategy and distinguished approach to the industry that will strengthe and expand Chloé’s standing in the luxury eyewear segment.

The new collection has been developed under the creative direction of Natacha Ramsay-Levi and is intended to encompass the six values that Chloé prides itself on. The brand’s fascination for artisanal craftsmanship continues to inspire graceful combinations of polished materials and elemental details.

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