Invest Saudi has brought together Rooh Al Reef and Kerten Hospitality to develop community and sustainability-driven resorts through Saudi Arabia.
The partnership will enhance the Kingdom’s hospitality offering, and create tangible benefits for local people with the first unique high-end eco destination set to be situated in Abha. This will be the first of a collection of locations that will offer unique experiences, connect communities and deliver on the global ESG agenda.
The Abha resort will include 70 sustainable eco villas that are suitable for both long and short term visits. The food and beverage offering adopts a farm-to-fork approach will be complemented by business, wellness, entertainment and cultural facilities. The community-centric project will enhance the hospitality landscape in the Kingdom, creating opportunities for local employment and training, local businesses and suppliers.
Marloes Knippenberg, CEO of Kerten Hospitality, said: “Having spent time in Abha I can say with full confidence that we are thrilled to start this journey with Rooh Al Reef Hotels Company, visionary owners who understand that the future lays in personalised experiences, ESG, lifestyle, and tailoring a product that attracts a local, national and international audience, and I am thankful to Ministry of Tourism and His Excellency the Minister Ahmed Al Khateeb for driving the ESG agenda and facilitating these new type of hospitality projects that will get a global interest.”
