The value fashion retailer is currently looking for locations in which it would be suitable to open stores in metro areas and recently sent a team to the country for research.
“The company had initiated the discussion to enter [the] India market pre-pandemic but Covid slowed down the process,” an anonymous source close to the development told ET Bureau. “They have now appointed a consultant to facilitate the India entry.”
On their trip to India, members of Kiabi’s global team surveyed potential retail spaces and also visited a number of premium malls in the Delhi NCR, according to the source. Kiabi is looking into opening large format stores to house its full product selection.
India’s growing middle class and increasing consumer demand for branded fashion presents a significant growth opportunity for apparel retailers both in metro areas and beyond. This, coupled with a growing adoption of western wear across the country, makes India an attractive destination for international clothing brands.
