This is the first store that the leading UK sneaker and streetwear specialist has opened outside of London.
Kick Game is a UK-based premium footwear and apparel retailer offering the rarest and most exclusive sneakers from Air Jordan, Yeezy, Off-White, Nike, Adidas and more. With two retail stores in London – Covent Garden and Mayfair’s iconic Burlington Arcade – Kick Game’s Birmingham outpost is the first venture outside the capital. The new store is home to an assortment of in-store activations and experiential programming with A-lister collaborations and sneaker reveals in the pipeline, including exclusives for the Bullring store.
To celebrate the brand’s third store opening in 12 months, Kick Game has partnered with British rapper and songwriter MIST who launched the store this bank holiday with a surprise ‘Shopping for Sneakers’ appearance.
Alicia Thompson, Managing Director at Kick Game says: “We are thrilled to be continuing our store expansion with this new store opening. The Bullring & Grand Central is one of the most iconic shopping destinations in the UK and it marks a momentous milestone for our brand, it champions the in-store retail experience that has been so missed in recent months.”
